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Outdoor Printing: Why You Ought To Be Doing it!
Posted By:  Ashley Rahe
Friday, June 8, 2018

“Doing business without advertising is like winking at a girl in the dark. You know what you’re doing but nobody else does.”
— Steuart Handerson Britt


Advertising and business are inseparable activities. Until and unless you let the world know what you’re selling, they’ll never give you an opportunity to know whether you’re good at it or not.“Doing business without advertising is like winking at a girl in the dark. You know what you’re doing but nobody else does.”
— Steuart Handerson Britt


Advertising and business are inseparable activities. Until and unless you let the world know what you’re selling, they’ll never give you an opportunity to know whether you’re good at it or not. They don’t even know you exist so can they? Although digital marketing has become quite popular, the outdoor advertising game is still strong. From cars to billboards, outdoor printing and advertising is everywhere. So, why is it still relevant and why it recommended still? We analyze some of the reasons.

It’s attractive and fun

The brands and agencies that know their stuff advertise in fun and precise ways at places where they are most relevant. Imagine a person stuck in a traffic jam, they look up to see an impressive billboard with a picture of a Caribbean island maybe or a burger or pizza put up in an impressive manner, there are high probabilities that people end up craving for the product and as a result giving in to the craving and buying your product or service. This is related to human psychology and has been proven through numerous researches.

Value for money

If placed and designed effectively, a billboard or outdoor print ad can recover its value in terms of sales over a short period of time. Over the years we’ve seen several agencies and brands place beautiful advertisements in amazing places that have in turn reeled in quite a lot of customers for them. And this still happens because people do go out and have a look around which is one of the reasons outdoor marketing still hasn’t lost its charm.

Gives people a healthy break

The generation today is just glued to their cellphones at all times. As effective as these impressive inventions are, excess of everything is detrimental. The rays emitted by phone screens are quite harmful as they damage the eyes substantially for starters. One of the ways that experts suggest to keep your eyesight healthy is to stare at far placed objects. A creative and soothing billboard can help people achieve this while they’re doing themselves a favor without even knowing it. Think of it as a social service as an added benefit.

With marketing and advertising being vital for business, no one can deny the fact that all forms of advertising are equally important. The budget allocations for each might differ but they all need to invested in if you wish to succeed as a major player in the market. Outdoor printing industry helps you achieve these goals through state of the art methods and mesmerizing results.




 
 

Blog Categories

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    • 06/08/2018 - Outdoor Printing: Why You Ough
    • 04/11/2018 - Graphic Designing: Does it Mat
    • 02/05/2018 - Large Format Printing: File Fo
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    • 01/19/2016 - Inspiring Design Blogs
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    • 11/12/2015 - Setting Up an in-Home Photo St
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    • 09/14/2015 - Inspire, Educate, and Direct w
    • 07/15/2015 - Creating a Strong Brand
    • 06/15/2015 - Drawing Attention from the Cro
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