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Make a Statement with Point-Of-Purchase Displays
Posted By:  Ashley Rahe
Friday, June 13, 2014

There are no wallflowers in retail. In order to make a sale, you have to make a statement. There’s a constant need to draw attention to your products, your store, your corporation. Competition is fierce and ubiquitous—in order to succeed, you have to stand out.

But this is much more difficult to accomplish than to understand. Media channels proliferate daily, customer focus shifts from one device to the next and old marketing ideas are replaced faster than the speed of technology. How can innovative products stand out in this sea of opportunity, competition and rapid change?

An effective solution that has stood the test of time and technology is the Point-of-Purchase (POP) display. 

The best POP displays are both camouflaged within your retail space, fitting in so precisely that they seem to be part of a larger landscape, and eye-catching so that they can do their job of alerting customers to a particular product and convincing them of its best qualities. They can be very simple and straightforward or immense and elaborate. If you can imagine it, we can help you create it.

Well-planned and organized displays enhance the retail shopping experience in your store and engage shoppers in a way that encourages them to visit your web site after they’ve left. If you can evoke a positive emotion with your POP displays that customers will carry home with them, they’re more likely to return to your brick-and-mortar and online locations in the future.

Need some inspiration? Look into what your competitors are doing and determine what works and what doesn’t. Visit parallel industries to stoke your creative fire and borrow ideas that work well. You can also check out our gallery of POP displays. These will no doubt help you begin to brainstorm ideas. 

Once you have some concepts in mind, contact us to begin planning a custom display for you today. If you can dream it, we can make it.


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