Graphic Designing: Does it Matter to a Business

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Graphic Designing: Does it Matter to a Business
Posted By: Ashley Rahe
Wednesday, April 11, 2018

“Design is where science and art break even”
—Mieke Gerritzen

Humans appreciate simplicity, beauty, colors and clarity. Graphic designing taps into this aspect of human nature to create awareness and attention towards something. It is the concept of giving ordinary messages a more aesthetically satisfying feel so that they appeal to an average person. It is an idea used mostly in marketing and advertising to make creative visuals that turn heads or make you stop and look at the complete message. Graphic design is a diverse field that requires certain qualifications and expertise but we rather focus on the fact that how beneficial it is for your business:

Let’s you make a statement

How many times have you stopped at the sight of a billboard or maybe while scrolling through your news feed on Facebook to look at a creative visual put up by someone. Visual aids have that impact on a person that makes them pause for a moment to look at what the other person has to say. And in those crucial moments while you have their attention, you can influence their decisions to a great extent.

It gives a message of attention to detail and professionalism

Creative visuals and graphic design always tell a lot about the company and also help build a healthy image for those who don’t know much about you. Even if they do, proper graphic designing allows you to send a message that you’re a business that believes in investing in the things that matter, i.e. the customer. You might spend huge sums of money on a designer but if the product they design is unattractive, the customer won’t be bothered by how much you spent on it. It is imperative, therefore, to focus on both quantity and quality to derive the best results.

It’s the most effective form of communication

According to survey conducted amongst some of the leading marketers in the business, images are considered the best form of content for marketing by 44.5% of them. This is because science says that human brains process visual aids faster and then retain them for longer making them one of the most effective forms in which to get your message across to the target audience effectively.

It’s not about the money but the value

This is an aspect that requires deep consideration and has multiple angles. In terms of the content created, it is possible that a designer charges less but develops content that is simple, clear and effective or vice versa. In such cases it is important to ignore the money at focus on what the customer would value. Similarly, you might think having a professional graphic designer is an extra cost that can be ignored or maybe that it isn’t repaying its value at the moment, here you have to be patient because visual content has established its importance as an effective communicator in marketing and it might take long but it’ll eventually pay back every dime spent on it.
Graphic designing and creative visual aids, therefore, are important for a business. They help you establish a strong brand image, give a professional feel to your business and get your image across effectively. So, experts recommend that you throw your weight behind a good graphic designer and let him work his magic!

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