Brand First! Market Later...
Friday, April 28, 2017
Businesses and companies thrive in a steady state of evolution as trends and demands change in the marketplace. Maybe you have a fresh revolutionary company, product, or service that you cannot wait to share with anyone and everyone who will listen. Perhaps, you have an established company with a product or service that’s been completely revamped to meet progressive demands; and feel overwhelming enthusiasm to make sure the general public knows the elite quality you provide. Both phases and all in between will benefit by focusing first on laying a foundation of notoriety with personalized corporate branding. What’s the difference between corporate branding and marketing?
Corporate branding establishes thought processes and core values that build a foundation for your company that will remain strong through the evolution of business. Branding is a way for your company to express its character and value, to declare, “This is who we are, what we stand for, and what we provide.” Invest the time and energy to work with a graphic designer to create a strong logo that your clientele will always associate with the character and quality of your business. When trying to reach a new generation that is craving authenticity, your brand supersedes gimmicks.
Once you have a solid brand established, then you can passionately pursue getting the word out through marketing. Large Format Photography is still one of the best ways to reach people and create familiarity on a daily basis. Out of 24 hours in a day, most people are out of their homes at least 12 hours. 12 hours of local travel where they may pass your billboard, building wrap, or retail display multiple times. Each and every time your logo, your image, your brand makes an impression on their mind. Let Photo Lab Inc. help you create the perfect impression to reach your desired audience.
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