Drawing Attention from the Crowd
Posted By:  Sample Admin
Monday, June 15, 2015

Outdoor signs are only successful if they can quickly draw attention from busy, distracted people moving from one place to another and hold their attention long enough for them to take notice, or ideally, take action. If your outdoor signs are failing at their one and only purpose, it is most likely due to their design.

Consider these design tips when creating outdoor signage and give your billboards, banners, and displays the best chances for success.

Simple is Best

How much can you read while driving past a sign at 30 miles an hour? Probably just a few words—and that holds true for just about everyone. Whatever you want to say on your outdoor signage, say it fast and keep it simple. Apply this same rule to colors (choose a few, and make them bold) and design elements (the fewer, the better). Make a loud, bold statement with your sign, not a confusing, muddled one.

Turn on the Contrast

If you want your signs to stand out in the cacophony of images people are subject to every day, use contrasts to your advantage. Contrasting colors are naturally appealing together (check out the color wheel to see what we mean by contrasting) and are more effective at getting your message stand out than similar colors are. Stick to two, if you can, since too much contrast can be jarring and unpleasant.

Show us Your Brand

You spent good money on that logo and style guide for your business so be sure to put it to work in all your communications, even the giant ones that do your outside advertising for you. Use your logo. Use your company colors. Use your company language. Stick to the message and you’ll build brand loyalty a lot faster.

We can help with design and printing of nearly anything you have in mind. Contact our office to find out how we can help you make a bold statement, drive customers to your door, and boost your profits with the highest quality printing in Cincinnati.

 





 
 
Subscribe To Our Blog

Blog Categories

  • General
    • 06/19/2017 - Uses for Large Format Printing
    • 04/28/2017 - Brand First! Market Later...
    • 11/21/2016 - Creative Holiday Photos
    • 09/20/2016 - Offer Canvas Prints to Sell Mo
    • 08/21/2016 - Can You Take Print-Worthy Phot
    • 07/14/2016 - Creating a Prototype to Improv
    • 06/15/2016 - Make the Most of Interior and
    • 05/12/2016 - Finding Your Place: Landscape
    • 04/15/2016 - Location, Location, Location:
    • 03/15/2016 - Well Designed Sites to Inspire
    • 02/16/2016 - Photography Advice for Crafter
    • 01/19/2016 - Inspiring Design Blogs
    • 12/17/2015 - Five Photographers to Follow o
    • 11/12/2015 - Setting Up an in-Home Photo St
    • 10/13/2015 - Tips for Photographing Childre
    • 09/14/2015 - Inspire, Educate, and Direct w
    • 07/15/2015 - Creating a Strong Brand
    • 06/15/2015 - Drawing Attention from the Cro
    • 05/14/2015 - Great Graphic Design — Inspiri
    • 04/21/2015 - Design a Better Banner
    • 03/17/2015 - Ten Tips for Taking Better Pho
    • 01/12/2015 - The Big Idea for Museums and E
    • 11/10/2014 - Show Stopping Design for Trade
    • 09/08/2014 - Storing Family Photos for the
    • 08/12/2014 - Better Graphic Design
    • 07/14/2014 - How Does UV Printing Differ fr
    • 06/13/2014 - Make a Statement with Point-Of
    • 05/21/2014 - More than a Logo: Developing a
    • 04/02/2014 - Grand Format Printing in Film

Tag Cloud
 
 

Home   |   Exterior Graphics   |   Retail / POP   |   Corporate Branding   |   Trade Shows   |   Prototyping Innovation   |   Museums

                 ©2017, Photo Lab, Inc. , All Rights Reserved.