Aversion to Advertising?

Monday, August 21, 2017

Many people cringe when they hear the word “advertisement.”  They think of interrupted music or Facebook videos.  Popups that make it impossible to read websites.  Or cheesy, sleazy sales pitches boasting false deal.  The reality is that we all have to advertise.  When looking for a new job or seeking a promotion, you advertise.  When your company is preparing to launch a new endeavor or bring in more customers, you advertise.  So why has advertising become a dirty word?
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Uses for Large Format Printing

Monday, June 19, 2017

How do you get the customer’s attention and make a memorable impression?   A key marketing element to propel your business forward in the new millennium is large format printing.  Large format photography and printing can be implemented in a multitude of ways to help promote your business or foundation.  A few key ways you can maximize your impressions with large format printing without going overboard on budget is by creating posters and banners for trade shows, or wall coverings for your retail space.


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Brand First! Market Later...

Friday, April 28, 2017

Businesses and companies thrive in a steady state of evolution as trends and demands change in the marketplace.  Maybe you have a fresh revolutionary company, product, or service that you cannot wait to share with anyone and everyone who will listen.  Perhaps, you have an established company with a product or service that’s been completely revamped to meet progressive demands; and feel overwhelming enthusiasm to make sure the general public knows the elite quality you provide.  Both phases and all in between will benefit by focusing first on laying a foundation of notoriety with personalized corporate branding.  What’s the difference between corporate branding and marketing?


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Creative Holiday Photos

Monday, November 21, 2016

If you’re tired of standing in front of the tree for each shot, here are some suggestions to make your photos more interesting


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Offer Canvas Prints to Sell More Photographs at Art Shows and Craft Fairs

Tuesday, September 20, 2016

If you sell your photographs at art shows and craft fairs, you know that buyers like a variety of prints to choose from. They also appreciate a variety of sizes and styles. You can add to the selection by offering canvas prints in addition to framed prints.

Gallery-wrapped canvas prints are a classic and professional way of presenting your work. Canvas prints are extremely popular for home decorating right now, so even if you don’t offer them at your show or your booth, your customers will probably ask for them.


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Can You Take Print-Worthy Photos with a Smart Phone?

Sunday, August 21, 2016

When phones first became “smart” the cameras imbedded in them left a little to be desired, but these days, the answer is definitely yes.

Of course, your images won’t be equal to those that you take with a dedicated digital camera, but if you’re like most of us, you never leave the house without your phone, so it’s what you’ll use in a pinch, more often than not. Plus, every new smart phone generation shows improved image quality, easier editing technology, and more interesting special effects.


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Creating a Prototype to Improve Product Quality

Thursday, July 14, 2016

You have a great idea for a product or display but it’s completely new and untested. One way that you can get a sense of how your idea will function in the real world is to create a prototype, or a three-dimensional version of your idea. Creating your prototype can be a really enjoyable part of your process because it relies on creativity, which is where your idea originated in the first place. 


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Make the Most of Interior and Exterior Signage

Wednesday, June 15, 2016

It may seem like the majority of advertising influencing buyers right now is online, but there’s still a better way to grab someone’s attention: interior and exterior signage.

According to a Fedex Office survey from 2014, more than half of small-business store owners find that printed graphics do a better job of attracting customers than online advertising. 


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Finding Your Place: Landscape Photography

Thursday, May 12, 2016

Sometimes the most beautiful vistas are right in your own backyard, but other times you find inspiration while you’re traveling. Familiar territory can be rich in beauty and easier to photograph. When you’re in a place you know well, you instinctively know when the light will be rich, or that a particular sky is unique and needs to be captured. When you’re in a place that’s unfamiliar you’ll need to consult a cheat sheet (of sorts) so you can be in the right place at the right time.


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Location, Location, Location: Photographing Landscapes

Friday, April 15, 2016

We’ve all had the experience of taking pictures of scenery that moved us, only to be disappointed by the prints when we got back home.


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